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| You are standing next to: Home > News | 11th February |
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BBC to sex itself up 3 Aug 2003 by Malcolm Drury Reacting swiftly to news that the audience for Radio One has fallen dramatically to fewer than 10 million listeners, BBC officials have developed a plan to sex up the Corporation in a bid to stem any further bleeding of its audience share. Speaking yesterday at the opening of a new studio for BBC Radio Bootle, the Corporation’s Chairman, Gavyn Davies, announced sweeping changes. "While indications are that the rest of our service continues to receive huge popular support, we intend to move quickly to ensure our audience share improves, particularly for Radio One," he said. "So for the new autumn schedule we will be making a number of major changes". His assistant, BBC PR officer Douglas Ramsbottom, handed out a glossy press kit outlining some of the changes, which will be to individual programmes and to entire channels. They include: Sara Cox has been given six months to turn her Radio One breakfast programme around. Central to this, she will be required to wear slinky and revealing dresses on air. Questioned about this, seeing as she is, in fact, on radio, and therefore not really visible, Mr. Ramsbottom explained that the idea was to get listeners to imagine what she was wearing each day. "We think that could become the new national craze," he said, "even more popular than the lottery". The Weather Forecast is to become a reality show with co-hosts Michael Fish and Everton Fox going out into the street, into places of work, and into private homes, to see how people react to the forecast and to hear how they responded to the previous day’s forecast. They will be accompanied by off-duty police officers for protection, if required. Michael and Everton will be joined by the ever-popular Charlie Dimmock. "We believe Charlie will draw more male viewers," explained Mr. Ramsbottom. "Especially on cold and rainy days." There will be an entirely new daily programme to follow the news and weather forecast, the Daily Statistics Forecast, with host Peter Snow using a variety of charts, coloured lights, plastic models and things with bells on them to demonstrate what statistics to expect in the next three days, along with a 30-day long term statistics forecast. BBC News 24 is to become BBC News 45 Minutes, bringing likely updates to breaking stories as they might possibly develop. The principal host will be reporter Andrew Gilligan. And finally, there is to be an entirely new channel, BBC Number 10, whose purpose will be to provide the government with a means for denying and rebutting news stories carried on BBC News 45 Minutes. "We are confident that these, and other measures we are working on, will make the Beeb more popular, relevant and entertaining than ever in this multi-channel universe," said Mr. Ramsbottom, "and will justify the request for a substantial increase in the annual licence fee that we have also been developing".
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